Revenue Systems Diagnostic | Plumemark Digitals

Layer 1 , Revenue Visibility

How well can you predict what revenue is coming in next month?

I can't , every month feels like a surprise

I have a rough sense but I'm often wrong by a lot

I can make a reasonable estimate but not confidently

I know within a reasonable range and I'm usually right

I can predict it accurately , I have the data to back it up

Layer 2 , Pipeline Integrity

When you think about the deals or clients you pursued last quarter, how many turned into actual revenue?

Very few , most conversations went nowhere

Some closed but I'm not sure of the actual rate

Roughly half , some close, some don't

Most close , I know my conversion rate and it's healthy

Almost all close , I qualify tightly before pursuing

Layer 2 , Pipeline Integrity (Modifier)

How long does it typically take from first conversation to closed deal?

Much longer than it should be , deals drag on with no clear reason

Longer than I'd like but within a reasonable range for what I sell

About what I expect for this type of deal

Layer 3 , Velocity & Flow

Where do most deals stall or go quiet?

Not sure , I don't track where they drop off

Early , before we even have a proper conversation

After the first meeting or demo , they go quiet

After we send a proposal , they stop responding

During negotiation or final sign-off

They rarely stall , deals move predictably to a decision

Layer 4 , Learning Loops

When you lose a deal, what is usually the reason?

I don't know , they just stop responding

They weren't the right fit , I realise that now

Price , they said it was too expensive

Timing , they decided not to move forward yet

Competition , they went with someone else

I track loss reasons and I know the pattern clearly

Layer 4 , Learning Loops (Modifier)

How confident are you in that loss reason?

Not confident / don't know

Somewhat confident

Very confident , we see this pattern consistently

Layer 5 , System Resilience

Can your revenue grow without getting more leads?

No , we need more leads

Maybe, but it would be slow

Yes, with focus on conversion

Yes, confidently

Almost Done

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/10

Broken

Revenue System Broken

Layer-by-Layer Breakdown

Revenue Visibility

0/2

Pipeline Integrity

0/2

Velocity & Flow

0/2

Learning Loops

0/2

System Resilience

0/2

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Your sales team is working.Find out if your pipeline is.

Your sales team is working.
Find out if your pipeline is.