Your team is working.
Find out if your pipeline is.

5 questions. 90 seconds. See exactly where revenue is leaking.

Section 1 of 5 • Revenue Visibility

How accurate is your revenue forecast?

We don't forecast Forecast off by 30%+ Sometimes accurate (±15–25%) Mostly accurate (±10–15%) Consistently accurate (<10%)

Section 2A of 5 • Pipeline Integrity

Out of 10 qualified opportunities, how many close?

0-1 deals close 2-3 deals close 4-5 deals close 6-7 deals close 8+ deals close

Section 2B of 5 • Pipeline Integrity (Modifier)

What's your average sales cycle?

60+ days (unexpectedly long) 45-60 days <45 days (reasonable)

Section 3 of 5 • Flow & Velocity

Where do most deals stall?

Not sure / haven't looked Before first meeting After demo / discovery Trial / evaluation phase After proposal Procurement / security review

Section 4A of 5 • Learning Loops

What's the dominant reason you lose deals?

Other / unclear No decision Pricing Competitor Missing feature Bad fit (should have disqualified earlier)

Section 4B of 5 • Learning Loops (Modifier)

How confident are you in that loss reason?

Not confident / don't know Somewhat confident Very confident (we see patterns)

Section 5 of 5 • System Resilience

Can your revenue grow without getting more leads?

No — we need more leads Maybe, but it would be slow Yes, with focus on conversion Yes, confidently

Almost Done!

Where should we send your results?

Company Name *

First Name *

Last Name *

Work Email *

Job Title *

Annual Revenue *

Company Size (employees)

0

/10

Your Diagnosis

Layer-by-Layer Breakdown

Revenue Visibility 0/2

Pipeline Integrity 0/2

Velocity & Flow 0/2

Learning Loops 0/2

System Resilience 0/2

💸 Recoverable Revenue — Already Earned, Currently Leaking

$0 - $0

Based on your revenue ARR — approx. per quarter in recoverable pipeline

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